Segmentation and Clustering Training

Innovians Technologies provides professional level Training for Segmentation and Cluster , based on current industry standards, requirements and trends.

Segmentation

When you segment you know who to target. If I’m selling an expensive little black dress, I want to target women who have a high annual household income. In this case I’m defining the limits of the group. Women. With annual incomes over a hundred thousand dollars who have purchased similar items in that product category. It’s natural to assume that this group of women would (be able to) buy my store’s dresses. Identifying and grouping customers who are women and have a high income is the process of segmentation. This is important because people outside this segment most likely wouldn’t want a thousand dollar dress. Customizing my marketing for this segment makes sense.

 Cluster

 Clustering finds the relationship between data points so they can be segmented.In the following mockup of a cluster model for my black dress customers we see that many of the women purchased a dress in the first two months of the year and were in their early twenties Clustering the data helped me discover a new segment of customers and their buying behaviour. 

Benefits of Segmentation

• Benefit segmentation is grouping your market depending upon the perceived value, benefit, or advantage consumers perceive that they receive from a product or service.
• You can segment the market depending upon quality, performance, customer service, special features, or other benefits.

Benefits of Clester

Cluster analysis is a  technical class  that are used to classify objects or cases into relative groups called clusters.

• Cluster analysis is also known as classification analysis or numerical taxonomy. In cluster analysis, there is no advance information about the group or cluster membership for any of the objects.

Who can get Benefits from this Training?